Sanam believes that the present is the right time for independent music. “This is one area where we’re seeing a lot of development and even though the arising genres are naive, they’re still grabbing a hold among the masses which is a good thing - because it’s about time,” notes Subramaniyam. The band’s drummer Dhanraj sees “mad talent in India,” describing the emerging acts as “probably the best in the world.” With the press and digital media supporting independent music, Dhanraj thinks that the future looks positive for the release of indie music. Sanam is coming in strong, just hot off the press with a new Radio City Freedom Award for Best Pop Song (People’s Choice) with “Itni Door” and fans can expect hip-hop, R&B and more as the band draws inspiration from Gully rap, Punjabi rap and Tamil hip-hop. “We’ve reached a point where we don’t sound like we did 10 years ago, and we’re as excited today as we were then,” Subramaniyam says, referring to the band’s journey to self-discovery and the new music to be released. The band chooses to write pop music for the simple reason of relevance - but change is in the books. Sanam quips, “A song without any song can become a pop song.” Sanam’s guitarist Samar chooses this moment to interject, “even silence,” and the quartet burst into cacophonous laughter.Īlso See K-Drama Flashback: 'Late Autumn' Electronic music that was underground has become pop music,” says Subramaniyam. “Pop” too, volunteers guitarist Samar as Subramaniyam chimes, “and funk.” The band’s bassist views pop as an encompassing genre - “All genres have songs that reach out and cross over to become a pop song. Back when Sanam was a three member act in school, they played rock. The pop-rock outfit picked their genre space for its versatility. Filming and uploading covers on to the video-sharing giant was a departure from the band’s earlier plans, but with their rendition of “Gulabi Aankhen” garnering over 104 million views on YouTube, Sanam has found leave to go back to their roots and pursue original music. When Sanam made its YouTube debut, the platform had just turned seven and “ Gangnam Style” was going viral. “It’s slowly changing thanks to YouTube.” A guitarist, bassist, drummer, singer - everybody put together is one song,” explains Puri, citing a transition in the Indian music landscape that tends to favor Bollywood playback singers. ![]() “As a band, it’s not easy in this country, because not everybody recognizes our band, not everybody understands the concept of having a band. Frontman Sanam Puri reveals that the journey has not been an easy one. The band last performed at the festival in 2016 and their number of subscribers has almost octupled since then, escalating from 71,000 to a whopping 5.6 million in three years. ![]() There’s a buzz spreading from dummer Keshav Dhanraj - who claims to be groggy and is acting anything but it–to bassist Venkat Subramaniyam - who has already tackled his morning cup of joe. ![]() It is pop-rock band Sanam’s second innings at the YouTube FanFest in Mumbai.
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